DANIELLE LAWLOR - BEAUTIFUL IMAGE

Beautician Danielle Lawlor believes in creating a judgement-free space, celebrating your achievements and beautiful brows.



How many years have you owned your own business?

Three and a half years.


What advice would you give someone wanting to start their own business?

Don’t forget to celebrate yourself! There will be highs and lows in business, just like everyday life. But you need to remember your hardest times in business will often lead you to the greatest achievements. Don’t forget to praise and celebrate all of your wins, no matter how big or small they are. So often you praise your staff and those around you that you forget about yourself and how far you have come.


All small businesses have their challenges. What were some of yours and how did you persevere?

COVID. One and a half years in business and being forced to close the doors for the unforeseen future was definitely a challenge. Having to stand staff down, and no one knowing what the future held was definitely not an easy thing to process. I then had no option but to adapt to the situation. Numerous nights brainstorming, I realised going online was my only way to keep the salon afloat. Thanks to my beautiful and supportive clientele, going online was a huge success.



What is something you have had to sacrifice to get where you are today?

Time. Late nights, early mornings, working six days a week. Being a business owner I have learnt that commitment and reliability is the key to success, to get you to where you want to be.


What are you most proud of?

My team and the atmosphere I have created. I have the most beautiful and caring staff, who are so genuinely passionate about the beauty industry. I am so proud that I have been able to create an atmosphere in which absolutely no one is judged when they walk through our door. We give each and every client the best possible service we can offer, ensuring they leave feeling happy and satisfied with the service we provided.


Where do you envision yourself in five years?

Continuing to create beautiful brows and glowing skin, with a beautiful team by my side. In five years I see myself continuing to attend world-class training for both myself and staff, ensuring we are staying up to date with all the latest trends in the beauty industry. I hope to continue to provide a beauty salon that is non-judgemental, and each and every client feels welcomed upon entry and all of their beauty needs are met at an exceptional level.



location: Tamworth, NSW

website: beautifulimagetamworth.com

instagram & facebook: @beautifulimagetamworth