Children’s clothing designer Katie Eslick believes in taking your time, going with your gut instincts and creating unique, affordable children’s clothing that will stand the test of time.
How many years have you owned your own business?
As a previous equine vet nurse and then home on maternity leave with my first son, I was in search of something I could do and find a love for. Inspired by not only having a newborn, but also previously shopping for other little ones in my life, I knew there was something I wanted to do. I wanted to create a place where you could find the perfect gift, something unique and affordable for the ever-growing little loves in your life. I opened the online store back in 2017. I had not told anyone, not family, friends or even my husband I was creating an online store. It started with a small range of clothing I loved that suited our lifestyle on the land. I then started my own clothing line in 2019. My first collection was a range of little girl’s western style shirts.
How do you balance work and life responsibilities?
It’s a juggle! Some days go smoother than others, while other days I just must let things wait. I am a very routine person, while also being flexible when needed. I tend to work nights and be with the boys during the day.
The boys love the parcel runs on the buggie to the main station’s office for mail to be collected, and they enjoy unpacking new stock. Depending on the season and what time of the year, there are always plenty of jobs to be done, along with daily tasks of feeding the tribe of dogs, horses or cattle work.
What advice would you give someone wanting to start their own business?
Research. Be prepared to wait, take your time and you will learn as you go. Listen, take on advice and don’t over think too much.
What and when was your ‘aha’ moment ?
Possibly when I realised I wasn’t the only one who couldn’t find what I was after. Which was clothing for kids who love the outdoors, gifts for bubs that were a little unique and a piece of clothing for all occasions.
What are you most proud of?
Starting. Simply going with my gut instincts. Overcoming the many hurdles and roadblocks. I think being a small business among so many bigger brands is hard, let alone being a women-founded business with a product that is a little different.
What’s the best business advice you have ever been given?
Stay in your own lane. Be the one who comes to mind when a customer is needing “XYZ”.
What’s on the horizon for Little Windmill Clothing?
So much is coming in 2022. Some of our designs will soon be available for both men and women, and we’ll also be expanding our current range and collections. Bringing more items for little ones who love to stand out from the crowd, more prints for animal lovers and plenty more of what is already loved.
location: Gundy, upper Hunter Valley, NSW
instagram & facebook: @littlewindmillclothingco