BrandIdentity.jpg

Brand Identity Development

Are you interested in a logo and branding for your business? We have you covered. A logo is one of the most important branding investments a business can make. A logo can be described as the face of a company.

THE PROCESS


First things first, we will begin by sending you a branding questionnaire to get each and every detail about you and your business. After that you’ll share a Pinterest Board with us on logo styles that take your fancy. Then we get you in for a little meet and greet with our team including our creative director.




THE MOOD BOARD


We love a good moodboard! Why put together a moodboard? Easy, it is to establish the visual direction of your brand. This will be a mix of both design-focussed and atmospheric images. These moodboards will set the tone for your brand moving forward and will give you a good idea of the kind of art direction you can expect to receive as the project unfolds.

We’ll also include some key words, a suggested colour palette, and an overview for the direction we see your branding going. We will refer back to these boards and rationale throughout the process. Once you’re happy about every image on your moodboard, we move on to your logo concepts.




THE LOGO


Now we’ve set the mood with your moodboard, it’s time for us to get cracking on 3-5 logo concepts for you to choose from.

Once your logo has been fine tuned, we’ll send you all the logo files via Dropbox so you can start stamping the face of your business on anything and everything.




THE STYLE GUIDE


A Style Guide is a document that outlines all the details of your branding and how to implement them with consistency across all of your marketing touch points.

Your style guide will include instructions on how to best use your logo, a suite of fonts (for both print and digital use), colour palettes, suggested logo usage, image direction and any other graphic rules that we suggest for your brand.

This is a super handy resource and will really help to seamlessly implement your new logo and branding assets across all aspects of your business.





WebsiteDesign.jpg

Website Design

Come one, come all. We have you covered from custom designed to custom-designed websites. The digital world is a busy place to say the least, so be sure to do you, and your business a favour and opt for a custom, purposefully designed, sleeker-than-your-average site. At Downtown Media Group you’ll find that we specialise in bespoke designs that are thoughtfully crafted especially for you.

THE PROCESS


Let’s go under cover and get all the intel we need to get the exact website you’re after. Like out branding process, we will start by sending you a web questionnaire. Once you have filled in our web brief, we’ll get you in for a meet and greet with our team including our creative director. This is to go through your brief and also talk through any other elements that need to be included in the design.




THE DESIGN


To start, we design the homepage with all of the information you put in your web brief and also what we’ve chatted through in our initial meeting. Once we present the homepage, we allow 1-3 rounds of feedback. Once we’ve nailed that first page, we roll out the other pages.




THE DEVELOPMENT


Once all page designs have been approved, we then pass the files onto the third party developer. We’ve teamed up with the best in the business to develop your website for you. Our tried and tested referral partners will be able to develop our designs with style, ease and one of a kind execution. When this is all done, we check the designs once they have been coded with then another final check at the end.




CONTENT SITE


A content site is for consultants, bloggers, stylists, photographers and pretty much anyone who’s got something to say but doesn’t need an online store. Our process is collaborative right from the start. First and foremost we tee up a brainstorming session between yourself and our team, including our creative director, to nut out everything that you want covered on your site. We then start the magic with our bespoke design, and once everything is looking fine and fabulous it will be time to go live.




ECOMMERCE SITE


An e-commerce site is for anyone selling a physical product, digital product or a service through their website. Just like designing a content site, our process is collaborative right from the get-go, we’ll set up a brainstorming session between yourself and our team, including our creative director, to go over everything you want covered on your site. Our designers design for a silky smooth customer journey and put consideration into SEO so your audience can find you and spend their hard earned cash in your new, very sleek online store. Once everything is looking fine and fabulous, we’ll hand the files over to our talented developer to build. We don’t ride off into the sunset without doing a check once your site has been coded, and a final revision just before you go live. This is to just triple check our designs are looking mighty fine.





 
SocialMedia.jpg

Social Media Management

We like to think of ourselves as early adopters when it comes to social media. And now we’re offering our creative skill set to help manage your accounts. We love coming up with creative and innovative social media strategies for our clients. 

 

All of our social media work is combined with regular consulting and reporting for the best results. You may require a makeover, a takeover or simply just a styling kit, whatever it is we have you covered.

WHY INVEST IN GOOD COPY?


Good looks aren’t always everything, and the same goes for branding. Sure looks are important, there has to be that initial attraction but great conversation is what is going to keep your audience hanging around for the long haul. You know yourself, when you come across a brand that seems to do and say all the right things, you can’t help but to keep checking back to see what they’ve been up to, they’ve got you hooked and it’s all because of the sanctity of the written word.




THE PROCESS


We live and breathe by the KISS principle. We like to keep it simple. We will start you off with copywriting brief, followed by a face-to-face with your lovely copywriter to determine your goals, expectations, and deadlines. Once our writer has all the details and documents from you they will get started on their first draft and revise any changes with the help of your feedback. Generally, a couple of tweaks are all it takes until you are ready to hit publish (or print) with those simply creative words.




WHAT WE DO


There are a few options when it comes to copywriting. You might need the full shebang – copy guide, tone of voice development, website copywriting, product descriptions, brochure, and marketing copy or you may need a bit of editing, proofreading or a little help with your about page. We’ll look after you.





 
PublicationDesign.jpg

Publication Design

Ok, so we know, that you know, that we design the premium lifestyle magazine; DOWNTOWN. If you’re looking to self-publish something, or you’re a publisher wanting to out-source visual direction to design professionals? Perhaps you’re a vendor with a message to share?

We remain zealous champions of print and adore nothing more than the feel – and smell – of a fresh new publication that’s just rolled off the press.

They say, ‘Don’t judge a book by it's cover’, but who are ‘they’ kidding – we all know we do! So if you have a magazine, book, brochure, look-book or any multi-page publication in the works, send it our way, and we’ll make it sing off the counter.

 
PackagingDesign.jpg

Packaging Design

We love bringing your products to life and making them stand out from the crowd through unique and high quality packaging design.
The options are really only limited by your imagination. We can create custom concepts from scratch or roll out designs on to standard containers.

These include jars, boxes, bottles, tins, tubes, cups, mailer bags, postcards, stickers, swing tags and a whole lot more.

 
Photography.jpg

Photography & Videography

Need incredible photography to tell your story visually? We have you sorted and can handle all your photography needs in-house. Our troop of talented photographers specialise in:

Lifestyle shoots | Product and food photography | Styling | Corporate shoots | Event photography | Brand videos | Shoots for social media

 
Copywriting.jpg

Copywriting

Words don’t always flow the way we envisage the message, happens to the best of us. When you have been publishing a magazine for seven years you have talented wordsmiths right at your fingertips. So save yourself a whole lot of time (and heartache) by partnering with us to do your copy. Think clear, concise brand messaging, words that prompt action and avoid clichés – our copywriters are experts when it comes to strategy and creating clever copy that speaks to individuals.

WHY INVEST IN GOOD COPY?


Good looks aren’t always everything, and the same goes for branding. Sure looks are important, there has to be that initial attraction but great conversation is what is going to keep your audience hanging around for the long haul. You know yourself, when you come across a brand that seems to do and say all the right things, you can’t help but to keep checking back to see what they’ve been up to, they’ve got you hooked and it’s all because of the sanctity of the written word.




THE PROCESS


We live and breathe by the KISS principle. We like to keep it simple. We will start you off with copywriting brief, followed by a face-to-face with your lovely copywriter to determine your goals, expectations, and deadlines. Once our writer has all the details and documents from you they will get started on their first draft and revise any changes with the help of your feedback. Generally, a couple of tweaks are all it takes until you are ready to hit publish (or print) with those simply creative words.




WHAT WE DO


There are a few options when it comes to copywriting. You might need the full shebang – copy guide, tone of voice development, website copywriting, product descriptions, brochure, and marketing copy or you may need a bit of editing, proofreading or a little help with your about page. We’ll look after you.