Brand Identity Development

Are you interested in a logo and branding for your business? We have you covered. A logo is one of the most important branding investments a business can make. A logo can be described as the face of a company.

THE PROCESS


Let’s go under cover and get all the intel we need to get the exact website you’re after. Like out branding process, we will start by sending you a web questionnaire. Once you have filled in our web brief, we’ll get you in for a meet and greet with our team including our creative director. This is to go through your brief and also talk through any other elements that need to be included in the design.




THE DESIGN


To start, we design the homepage with all of the information you put in your web brief and also what we’ve chatted through in our initial meeting. Once we present the homepage, we allow 1-3 rounds of feedback. Once we’ve nailed that first page, we roll out the other pages.




THE DEVELOPMENT


Once all page designs have been approved, we then pass the files onto the third party developer. We’ve teamed up with the best in the business to develop your website for you. Our tried and tested referral partners will be able to develop our designs with style, ease and one of a kind execution. When this is all done, we check the designs once they have been coded with then another final check at the end.




CONTENT SITE


A content site is for consultants, bloggers, stylists, photographers and pretty much anyone who’s got something to say but doesn’t need an online store. Our process is collaborative right from the start. First and foremost we tee up a brainstorming session between yourself and our team, including our creative director, to nut out everything that you want covered on your site. We then start the magic with our bespoke design, and once everything is looking fine and fabulous it will be time to go live.




ECOMMERCE SITE


An e-commerce site is for anyone selling a physical product, digital product or a service through their website. Just like designing a content site, our process is collaborative right from the get-go, we’ll set up a brainstorming session between yourself and our team, including our creative director, to go over everything you want covered on your site. Our designers design for a silky smooth customer journey and put consideration into SEO so your audience can find you and spend their hard earned cash in your new, very sleek online store. Once everything is looking fine and fabulous, we’ll hand the files over to our talented developer to build. We don’t ride off into the sunset without doing a check once your site has been coded, and a final revision just before you go live. This is to just triple check our designs are looking mighty fine.





Website Design

Come one, come all. We have you covered from custom designed to custom-designed websites. The digital world is a busy place to say the least, so be sure to do you, and your business a favour and opt for a custom, purposefully designed, sleeker-than-your-average site. At Downtown Media Group you’ll find that we specialise in bespoke designs that are thoughtfully crafted especially for you.

THE PROCESS


Let’s go under cover and get all the intel we need to get the exact website you’re after. Like out branding process, we will start by sending you a web questionnaire. Once you have filled in our web brief, we’ll get you in for a meet and greet with our team including our creative director. This is to go through your brief and also talk through any other elements that need to be included in the design.




THE DESIGN


To start, we design the homepage with all of the information you put in your web brief and also what we’ve chatted through in our initial meeting. Once we present the homepage, we allow 1-3 rounds of feedback. Once we’ve nailed that first page, we roll out the other pages.




THE DEVELOPMENT


Once all page designs have been approved, we then pass the files onto the third party developer. We’ve teamed up with the best in the business to develop your website for you. Our tried and tested referral partners will be able to develop our designs with style, ease and one of a kind execution. When this is all done, we check the designs once they have been coded with then another final check at the end.




CONTENT SITE


A content site is for consultants, bloggers, stylists, photographers and pretty much anyone who’s got something to say but doesn’t need an online store. Our process is collaborative right from the start. First and foremost we tee up a brainstorming session between yourself and our team, including our creative director, to nut out everything that you want covered on your site. We then start the magic with our bespoke design, and once everything is looking fine and fabulous it will be time to go live.




ECOMMERCE SITE


An e-commerce site is for anyone selling a physical product, digital product or a service through their website. Just like designing a content site, our process is collaborative right from the get-go, we’ll set up a brainstorming session between yourself and our team, including our creative director, to go over everything you want covered on your site. Our designers design for a silky smooth customer journey and put consideration into SEO so your audience can find you and spend their hard earned cash in your new, very sleek online store. Once everything is looking fine and fabulous, we’ll hand the files over to our talented developer to build. We don’t ride off into the sunset without doing a check once your site has been coded, and a final revision just before you go live. This is to just triple check our designs are looking mighty fine.





 

Social Media Management

We like to think of ourselves as early adopters when it comes to social media. And now we’re offering our creative skill set to help manage your accounts. We love coming up with creative and innovative social media strategies for our clients. 

 

All of our social media work is combined with regular consulting and reporting for the best results. You may require a makeover, a takeover or simply just a styling kit, whatever it is we have you covered.

THE PROCESS


Like all our services, we firstly like to sit down face to face with you and our team to nut out where your social channels are currently sitting and what you want to achieve moving forward.




STRATEGY DEVELOPMENT


Our social media manager will meet with you on a monthly basis, either in person or via Skype. We put together a monthly content calendar, which will include image suggestions and copy. This also gives you the opportunity to add in any extra content you desire.




CONTENT CREATION


This is where we get creative. We will professionally design tiles, posts and stories whilst assisting with imagery and creative direction.




CONTENT POSTING


This includes four instagram posts and three facebook posts per week, instagram and facebook stories as well as interactive posts, which can be videos, stop motion and IGTV.




ANALYTICS


Yes we a great at getting creative, but we’re also strong at crunching numbers and reporting. We will be providing you with monthly social media posts and page reports, along with custom reports, which will include engagement, reach, impressions page followers. And if we really want to get down to the nitty gritty, we can whip up a competitor report for you, for you to see how you’re sitting in the world of social media.




STYLE GUIDE


This is a formal ‘rule’ book to ensure brand consistency. Your brand communicates through it’s identity, a social media styling kit will make sure this is done well. We’ll start by providing you with a whole months social media calendar for both facebook and instagram platforms. We’ll then set to work on creating professionally designed content for you to roll out at your leisure. This includes assets such as tiles, post templates, story templates and professional photography of your brand, products and or services. What you will walk away with when we’re all done is a kit with; sixteen instagram posts, twelve facebook posts, both in which have professional photography attached. Six professional photographs, three editable text based tile and post templates, as well as three editable story templates. And last of all your little bible, praise be! It will include fonts, colours, imagery and content suggestions to send you on your merry way into the new age marketing world that is; social media.





 

Publication Design

Ok, so we know, that you know, that we design the premium lifestyle magazine; DOWNTOWN. If you’re looking to self-publish something, or you’re a publisher wanting to out-source visual direction to design professionals? Perhaps you’re a vendor with a message to share?

We remain zealous champions of print and adore nothing more than the feel – and smell – of a fresh new publication that’s just rolled off the press.

They say, ‘Don’t judge a book by it's cover’, but who are ‘they’ kidding – we all know we do! So if you have a magazine, book, brochure, look-book or any multi-page publication in the works, send it our way, and we’ll make it sing off the counter.

 

Packaging Design

We love bringing your products to life and making them stand out from the crowd through unique and high quality packaging design.
The options are really only limited by your imagination. We can create custom concepts from scratch or roll out designs on to standard containers.

These include jars, boxes, bottles, tins, tubes, cups, mailer bags, postcards, stickers, swing tags and a whole lot more.

 

Photography & Videography

Need incredible photography to tell your story visually? We have you sorted and can handle all your photography needs in-house. Our troop of talented photographers specialise in:

Lifestyle shoots | Product and food photography | Styling | Corporate shoots | Event photography | Brand videos | Shoots for social media

 

Copywriting

Words don’t always flow the way we envisage the message, happens to the best of us. When you have been publishing a magazine for seven years you have talented wordsmiths right at your fingertips. So save yourself a whole lot of time (and heartache) by partnering with us to do your copy. Think clear, concise brand messaging, words that prompt action and avoid clichés – our copywriters are experts when it comes to strategy and creating clever copy that speaks to individuals.

WHY INVEST IN GOOD COPY?


Good looks aren’t always everything, and the same goes for branding. Sure looks are important, there has to be that initial attraction but great conversation is what is going to keep your audience hanging around for the long haul. You know yourself, when you come across a brand that seems to do and say all the right things, you can’t help but to keep checking back to see what they’ve been up to, they’ve got you hooked and it’s all because of the sanctity of the written word.




THE PROCESS


We live and breathe by the KISS principle. We like to keep it simple. We will start you off with copywriting brief, followed by a face-to-face with your lovely copywriter to determine your goals, expectations, and deadlines. Once our writer has all the details and documents from you they will get started on their first draft and revise any changes with the help of your feedback. Generally, a couple of tweaks are all it takes until you are ready to hit publish (or print) with those simply creative words.




WHAT WE DO


There are a few options when it comes to copywriting. You might need the full shebang – copy guide, tone of voice development, website copywriting, product descriptions, brochure, and marketing copy or you may need a bit of editing, proofreading or a little help with your about page. We’ll look after you.





 
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Ground Floor, Suite 3, 179 Marius Street, Tamworth NSW 2340

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