Brand Identity Development

Are you interested in a logo and branding for your business? We have you covered. A logo is one of the most important branding investments a business can make. A logo can be described as the face of a company.

THE PROCESS


First things first, we will begin by sending you a branding questionnaire to get each and every detail about you and your business. After that you’ll share a Pinterest Board with us on logo styles that take your fancy. Then we get you in for a little meet and greet with our team including our creative director.




THE MOOD BOARD


We love a good moodboard! Why put together a moodboard? Easy, it is to establish the visual direction of your brand. This will be a mix of both design-focussed and atmospheric images. These moodboards will set the tone for your brand moving forward and will give you a good idea of the kind of art direction you can expect to receive as the project unfolds.

We’ll also include some key words, a suggested colour palette, and an overview for the direction we see your branding going. We will refer back to these boards and rationale throughout the process. Once you’re happy about every image on your moodboard, we move on to your logo concepts.




THE LOGO


Now we’ve set the mood with your moodboard, it’s time for us to get cracking on 3-5 logo concepts for you to choose from.

Once your logo has been fine tuned, we’ll send you all the logo files via Dropbox so you can start stamping the face of your business on anything and everything.




THE STYLE GUIDE


A Style Guide is a document that outlines all the details of your branding and how to implement them with consistency across all of your marketing touch points.

Your style guide will include instructions on how to best use your logo, a suite of fonts (for both print and digital use), colour palettes, suggested logo usage, image direction and any other graphic rules that we suggest for your brand.

This is a super handy resource and will really help to seamlessly implement your new logo and branding assets across all aspects of your business.





Website Design

Come one, come all. We have you covered from custom designed to custom-designed websites. The digital world is a busy place to say the least, so be sure to do you, and your business a favour and opt for a custom, purposefully designed, sleeker-than-your-average site. At Downtown Media Group you’ll find that we specialise in bespoke designs that are thoughtfully crafted especially for you.

THE PROCESS


Like all our services, we firstly like to sit down face to face with you and our team to nut out where your social channels are currently sitting and what you want to achieve moving forward.




STRATEGY DEVELOPMENT


Our social media manager will meet with you on a monthly basis, either in person or via Skype. We put together a monthly content calendar, which will include image suggestions and copy. This also gives you the opportunity to add in any extra content you desire.




CONTENT CREATION


This is where we get creative. We will professionally design tiles, posts and stories whilst assisting with imagery and creative direction.




CONTENT POSTING


This includes four instagram posts and three facebook posts per week, instagram and facebook stories as well as interactive posts, which can be videos, stop motion and IGTV.




ANALYTICS


Yes we a great at getting creative, but we’re also strong at crunching numbers and reporting. We will be providing you with monthly social media posts and page reports, along with custom reports, which will include engagement, reach, impressions page followers. And if we really want to get down to the nitty gritty, we can whip up a competitor report for you, for you to see how you’re sitting in the world of social media.




STYLE GUIDE


This is a formal ‘rule’ book to ensure brand consistency. Your brand communicates through it’s identity, a social media styling kit will make sure this is done well. We’ll start by providing you with a whole months social media calendar for both facebook and instagram platforms. We’ll then set to work on creating professionally designed content for you to roll out at your leisure. This includes assets such as tiles, post templates, story templates and professional photography of your brand, products and or services. What you will walk away with when we’re all done is a kit with; sixteen instagram posts, twelve facebook posts, both in which have professional photography attached. Six professional photographs, three editable text based tile and post templates, as well as three editable story templates. And last of all your little bible, praise be! It will include fonts, colours, imagery and content suggestions to send you on your merry way into the new age marketing world that is; social media.





 

Social Media Management

We like to think of ourselves as early adopters when it comes to social media. And now we’re offering our creative skill set to help manage your accounts. We love coming up with creative and innovative social media strategies for our clients. 

 

All of our social media work is combined with regular consulting and reporting for the best results. You may require a makeover, a takeover or simply just a styling kit, whatever it is we have you covered.

THE PROCESS


Like all our services, we firstly like to sit down face to face with you and our team to nut out where your social channels are currently sitting and what you want to achieve moving forward.




STRATEGY DEVELOPMENT


Our social media manager will meet with you on a monthly basis, either in person or via Skype. We put together a monthly content calendar, which will include image suggestions and copy. This also gives you the opportunity to add in any extra content you desire.




CONTENT CREATION


This is where we get creative. We will professionally design tiles, posts and stories whilst assisting with imagery and creative direction.




CONTENT POSTING


This includes four instagram posts and three facebook posts per week, instagram and facebook stories as well as interactive posts, which can be videos, stop motion and IGTV.




ANALYTICS


Yes we a great at getting creative, but we’re also strong at crunching numbers and reporting. We will be providing you with monthly social media posts and page reports, along with custom reports, which will include engagement, reach, impressions page followers. And if we really want to get down to the nitty gritty, we can whip up a competitor report for you, for you to see how you’re sitting in the world of social media.




STYLE GUIDE


This is a formal ‘rule’ book to ensure brand consistency. Your brand communicates through it’s identity, a social media styling kit will make sure this is done well. We’ll start by providing you with a whole months social media calendar for both facebook and instagram platforms. We’ll then set to work on creating professionally designed content for you to roll out at your leisure. This includes assets such as tiles, post templates, story templates and professional photography of your brand, products and or services. What you will walk away with when we’re all done is a kit with; sixteen instagram posts, twelve facebook posts, both in which have professional photography attached. Six professional photographs, three editable text based tile and post templates, as well as three editable story templates. And last of all your little bible, praise be! It will include fonts, colours, imagery and content suggestions to send you on your merry way into the new age marketing world that is; social media.





 

Publication Design

Ok, so we know, that you know, that we design the premium lifestyle magazine; DOWNTOWN. If you’re looking to self-publish something, or you’re a publisher wanting to out-source visual direction to design professionals? Perhaps you’re a vendor with a message to share?

We remain zealous champions of print and adore nothing more than the feel – and smell – of a fresh new publication that’s just rolled off the press.

They say, ‘Don’t judge a book by it's cover’, but who are ‘they’ kidding – we all know we do! So if you have a magazine, book, brochure, look-book or any multi-page publication in the works, send it our way, and we’ll make it sing off the counter.

 

Packaging Design

We love bringing your products to life and making them stand out from the crowd through unique and high quality packaging design.
The options are really only limited by your imagination. We can create custom concepts from scratch or roll out designs on to standard containers.

These include jars, boxes, bottles, tins, tubes, cups, mailer bags, postcards, stickers, swing tags and a whole lot more.

 

Photography & Videography

Need incredible photography to tell your story visually? We have you sorted and can handle all your photography needs in-house. Our troop of talented photographers specialise in:

Lifestyle shoots | Product and food photography | Styling | Corporate shoots | Event photography | Brand videos | Shoots for social media

 

Copywriting

Words don’t always flow the way we envisage the message, happens to the best of us. When you have been publishing a magazine for seven years you have talented wordsmiths right at your fingertips. So save yourself a whole lot of time (and heartache) by partnering with us to do your copy. Think clear, concise brand messaging, words that prompt action and avoid clichés – our copywriters are experts when it comes to strategy and creating clever copy that speaks to individuals.

THE PROCESS


Like all our services, we firstly like to sit down face to face with you and our team to nut out where your social channels are currently sitting and what you want to achieve moving forward.




STRATEGY DEVELOPMENT


Our social media manager will meet with you on a monthly basis, either in person or via Skype. We put together a monthly content calendar, which will include image suggestions and copy. This also gives you the opportunity to add in any extra content you desire.




CONTENT CREATION


This is where we get creative. We will professionally design tiles, posts and stories whilst assisting with imagery and creative direction.




CONTENT POSTING


This includes four instagram posts and three facebook posts per week, instagram and facebook stories as well as interactive posts, which can be videos, stop motion and IGTV.




ANALYTICS


Yes we a great at getting creative, but we’re also strong at crunching numbers and reporting. We will be providing you with monthly social media posts and page reports, along with custom reports, which will include engagement, reach, impressions page followers. And if we really want to get down to the nitty gritty, we can whip up a competitor report for you, for you to see how you’re sitting in the world of social media.




STYLE GUIDE


This is a formal ‘rule’ book to ensure brand consistency. Your brand communicates through it’s identity, a social media styling kit will make sure this is done well. We’ll start by providing you with a whole months social media calendar for both facebook and instagram platforms. We’ll then set to work on creating professionally designed content for you to roll out at your leisure. This includes assets such as tiles, post templates, story templates and professional photography of your brand, products and or services. What you will walk away with when we’re all done is a kit with; sixteen instagram posts, twelve facebook posts, both in which have professional photography attached. Six professional photographs, three editable text based tile and post templates, as well as three editable story templates. And last of all your little bible, praise be! It will include fonts, colours, imagery and content suggestions to send you on your merry way into the new age marketing world that is; social media.





 
  • Downtown Media Group Instagram
  • Downtown Media Group Facebook
  • Downtown Magazine Instagram
  • Downtown Magazine Facebook

Ground Floor, Suite 3, 179 Marius Street, Tamworth NSW 2340

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