Brand Identity Development
Are you interested in a logo and branding for your business? We have you covered. A logo is one of the most important branding investments a business can make. A logo can be described as the face of a company.
First things first, we will begin by sending you a branding questionnaire to get each and every detail about you and your business. After that you’ll share a Pinterest Board with us on logo styles that take your fancy. Then we get you in for a little meet and greet with our team including our creative director.
THE MOOD BOARD
We love a good moodboard! Why put together a moodboard? Easy, it is to establish the visual direction of your brand. This will be a mix of both design-focussed and atmospheric images. These moodboards will set the tone for your brand moving forward and will give you a good idea of the kind of art direction you can expect to receive as the project unfolds.
We’ll also include some key words, a suggested colour palette, and an overview for the direction we see your branding going. We will refer back to these boards and rationale throughout the process. Once you’re happy about every image on your moodboard, we move on to your logo concepts.
Now we’ve set the mood with your moodboard, it’s time for us to get cracking on 3-5 logo concepts for you to choose from.
Once your logo has been fine tuned, we’ll send you all the logo files via Dropbox so you can start stamping the face of your business on anything and everything.
THE STYLE GUIDE
A Style Guide is a document that outlines all the details of your branding and how to implement them with consistency across all of your marketing touch points.
Your style guide will include instructions on how to best use your logo, a suite of fonts (for both print and digital use), colour palettes, suggested logo usage, image direction and any other graphic rules that we suggest for your brand.
This is a super handy resource and will really help to seamlessly implement your new logo and branding assets across all aspects of your business.
Come one, come all. We have you covered from custom designed to custom-designed websites. The digital world is a busy place to say the least, so be sure to do you, and your business a favour and opt for a custom, purposefully designed, sleeker-than-your-average site. At Downtown Media Group you’ll find that we specialise in bespoke designs that are thoughtfully crafted especially for you.
Let’s go under cover and get all the intel we need to get the exact website you’re after. Like out branding process, we will start by sending you a web questionnaire. Once you have filled in our web brief, we’ll get you in for a meet and greet with our team including our creative director. This is to go through your brief and also talk through any other elements that need to be included in the design.
To start, we design the homepage with all of the information you put in your web brief and also what we’ve chatted through in our initial meeting. Once we present the homepage, we allow 1-3 rounds of feedback. Once we’ve nailed that first page, we roll out the other pages.
Social Media Management
We like to think of ourselves as early adopters when it comes to social media. And now we’re offering our creative skill set to help manage your accounts. We love coming up with creative and innovative social media strategies for our clients.
All of our social media work is combined with regular consulting and reporting for the best results. You may require a makeover, a takeover or simply just a styling kit, whatever it is we have you covered.
WHY INVEST IN GOOD COPY?
WHAT WE DO
Ok, so we know, that you know, that we design the premium lifestyle magazine; DOWNTOWN. If you’re looking to self-publish something, or you’re a publisher wanting to out-source visual direction to design professionals? Perhaps you’re a vendor with a message to share?
We remain zealous champions of print and adore nothing more than the feel – and smell – of a fresh new publication that’s just rolled off the press.
They say, ‘Don’t judge a book by it's cover’, but who are ‘they’ kidding – we all know we do! So if you have a magazine, book, brochure, look-book or any multi-page publication in the works, send it our way, and we’ll make it sing off the counter.
We love bringing your products to life and making them stand out from the crowd through unique and high quality packaging design.
The options are really only limited by your imagination. We can create custom concepts from scratch or roll out designs on to standard containers.
These include jars, boxes, bottles, tins, tubes, cups, mailer bags, postcards, stickers, swing tags and a whole lot more.
Photography & Videography
Need incredible photography to tell your story visually? We have you sorted and can handle all your photography needs in-house. Our troop of talented photographers specialise in:
Lifestyle shoots | Product and food photography | Styling | Corporate shoots | Event photography | Brand videos | Shoots for social media